The Champenois have built a tradition and legacy of excellence since the days of Dom Pérignon, and Champagne Krug embodies this ethos like no other. Founded in 1843 by Joseph Krug, this iconic house surpassed traditional techniques and production standards of the time and achieved a reputation for excellence which endures to this day.
A true visionary, Joseph Krug was obsessed with the exceptional. He was uncompromising in his approach to Champagne and as a result, Krug was the first house in which each and every cuvée was designed to be of equal quality and distinction; there was no hierarchy. Krug’s goal was to provide his clients with the most pleasurable Champagne experience possible every year, regardless of climate. To accomplish this feat, Krug took Champagne blending beyond anything customary at the time and in the Krug paradigm the uniqueness of each vineyard plot is preserved and exalted. Time also played a key factor, from the time it took the trees to grow for the French oak barrels, to the length of time allowed for the base wines to age before being blended in a cuvée. Joseph Krug firmly believed you could not make a superior product without superior ingredients and used only the finest materials, grapes, and methods to craft his legendary sparkling wines.
Krug recorded detailed notes of his meticulous methods and the founding principles of the house in a cherry red, leather bound notebook to be passed down to his family. After Krug’s death in 1861, however, the notebook was placed in a safe deposit box and not discovered again until 2010 when newly appointed President and CEO of Krug, Margareth “Maggie” Henriquez (pictured above), was searching for information about the historical basis for the house’s standards. The contents of the red leather notebook, now on display at Krug headquarters in Reims, and reading about the history of the house in Joseph Krug’s own words, helped Henriquez understand this exceptional house like no other source could. Today her mission is to disseminate this information to the world and Henriquez’ inherent grace, charm, and extensive business experience make her the perfect messenger of this compelling history.
Needless to say, it was an honor to visit this distinguished Champagne House. We arrived for our Krug visit on a sunny day in Reims after a 45-minute train ride from Paris and were greeted with glasses of Grande Cuvée and ushered into the library of Krug’s headquarters on Rue Coquebert. On our way into the library we passed a glamorous Pinel & Pinel Krug Picnic Trunk. Only thirty of these rare pieces were made and each features the essentials of any Krug-inspired picnic: a small table, two folding chairs, Champagne flutes, truffle shaver, and mother of pearl caviar spoons! On the far wall of the library, a portrait of Joseph Krug was displayed above his cherished, cherry red notebook (see photo above). Maggie soon emerged and greeted us warmly, kindly asking about our travels. Before long we were making the descent into the chalk caves, the resting place of all of Krug’s cuvées as well as their reserve base wines.
As our eyes adjusted to the dimly lit caves, we could see rows of riddling racks and massive stacks of Champagne bottles nestled in alcoves off the main hallway. While attempting to calculate how many bottles I could drink if left in the caves overnight, we encountered the Krug riddlers (pictured below). These two gentlemen are responsible for “riddling” the Champagne bottles which involves turning each bottle by hand in order to loosen the sediment which occurs as a byproduct of secondary fermentation. Their ultimate goal is to coax the sediment, or “lees,” into the neck of the bottle where it can later be disgorged (for more about riddling, click here). The riddlers were hard at work but took the time to allow us to try our hand at the process. After attempting it ourselves it sure made us appreciate the dexterity it takes to riddle 7,000 bottles and hour! To see a video of one of the Krug riddlers in action, please click here.
After our riddling lesson we wound our way around to the home of Krug’s extensive collection of reserve wines. Ensconced in a securely locked area of the cave were rows of tanks containing the precious wines. A chalk board on the front of each tank indicated the vintage and vineyard parcel since each are fermented separately. Close by was a library containing Krug Champagne dating back to the 1880’s. Some bottles were resting on their sides while others were stored sur pointe, upside down, just begging to be disgorged – at least that’s what I envisioned them saying to me! Prominently displayed in this library was a quote from French writer André Malraux which, translated to English, read, “There are works that pass the time, and others that explain time.” I think Joseph Krug would have appreciated the remark.
After our tour of the caves we were ready to savor a selection of Krug’s glorious cuvées. The Krug Grand Cuvée is the flagship wine of the house and the embodiment of Joseph Krug’s dedication to excellence. This multi-vintage offering draws from approximately 120 base wines from 10 or more vintages, some of which may have aged for up to 15 years. It is the complex blending process which helps create the wine’s hallmark richness, depth, and remarkable elegance. Once blended, the wine spends an additional six years in the Krug cellars resulting in heady aromas of toasted brioche, hazelnut, and spice. The palate rewards with a rich, yet elegant mouthfeel rife with flavors of citrus peel, white flowers, baked apple, honey and spice with a long, persistent finish.
Next, we enjoyed the delightful Krug Brut Rosé, a blend of the three classic grape varieties of Champagne: Chardonnay, Pinot Noir, and Pinot Meunier. It is made using wines from a wide range of vintages which are then blended with skin-fermented Pinot Noir which imparts the wine’s hallmark color and spice. On the nose, expressive aromas of red berries, freshly baked pastry, and spice are followed on the palate by notes of wild strawberry tart, black raspberry, candied citrus peel, anise, and a whiff of smoke. The acid structure prevents the wine from seeming heavy at all, making it the lesson in elegance that it is.
Contrary to the concept of the Grand Cuvée which creates an exceptional wine regardless of the year, Krug’s vintage offerings express only years with character and a special story to tell. Vintage wines also remain in the Reims cellars for an additional ten years or more to enhance their expression and elegance, again reinforcing the element of time and its enduring importance to the house. We had the pleasure of enjoying the Krug Brut 1998, a luxurious and rich, yet supremely balanced wine. A delightful mix of citrus, white flowers, apricot, honey, and toasted almond were set against an elegant frame and followed by a lingering, multi-layered finish.
Next was the Krug Brut 2000 which displayed rich aromas of citrus, spice, and honeycomb. Sublime notes of brioche, hazelnut, poached pear and gingerbread graced the palate, along with refined yet subtle texture and complexity. The depth of this wine’s structure was indicative of tremendous aging potential.
This superb tasting wrapped up our visit to Krug and I was officially able to cross an item off my bucket list. If you are interested in exploring the wines of Champagne, you owe it to yourself to sample the wines of Krug at some point in your journey. They serve as an extremely valuable reference point and reflect how unwavering attention to detail can create a truly exceptional and legendary product.